Amitabh Bachchan is Super Star, or the living legend or Star of the millennium or not sure whatever names given to him. But, that does not translate to the box office register. People don’t go and watch his movies. They like him; there is no doubt about it. His game show KBC is a hit, his appearances on other TV reality shows are liked by people, his advertisements are hit, but his movies are not. This is interesting to note, that he still command a large fan followings, and ranked #3 in Times of India Celebrity Index in January 2015. He has always been in Top 10, and was #1 in April 2014. He has 13.6 million followers on Twitter, 19.8 million followers on Facebook, and his blog is also read by millions of people regularly, including media giants. Anything he says, post or share becomes news, as media recognize that people do like to read or see him in news.
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